Sweet Taste of Freedom: Ains & Elke StyleHaus with a special GIVEAWAY!






Ains&Elke StyleHaus

 Links:
    Facebook: https://www.facebook.com/AinsElkeStyleHaus?ref=bookmarks
    IG: @ainselkestylehaus
    Etsy: https://www.etsy.com/shop/Hesitantsmile

 When did your business launch:  late 2012

What is your business about? What is it that you do/sell:  Our motto is "Recreating the past...one stitch at a time!"  We recreate clothing, usually from the 1920s through the 1960s, in an attempt to help our clients feel as though they're wearing a piece of history.  Everything is customizable, so the client get exactly what he/she wants! 
What gave your the inspiration or motivation for your business: My kids!  To be completely honest, I haven't always been hot and heavy into the vintage lifestyle!  I joined the Navy when I was younger and spent 6 years traveling the world, going to school, and being a single mom.  Then, I met my future husband while we were both in Japan on detachment.  We married and I left the Navy to have my second kiddo.  We were restationed to a small town in California, where jobs were scarce, even for a person with a Bachelors degree!  After an endless search, I gave up and turned to my passion....sewing.  I had a few vintage patterns lying around from a Big Band dance I had attended years before.  I thought to myself, "I really love these dresses...I wonder if anyone else would too?!"  We were dirt poor and I couldn't even afford fabric, but I had an amazing friend who gave me her fabric scraps from the aprons she made. From there, I was able to start
 making  small amount of clothing.  After my first order, I reinvested in more fabric and so on.  Today, I'm able to add an income to my family's funds and feed my kids better food than hotdogs!

Do you do this full time/part time?  I'm a full time stay at home mom and seamstress! (and yes, those are two full time jobs lol!)

How has your life changed since starting your business: I've fallen in love with vintage!  The more I research past fashions, the more I live for it!  I've met a ton of people who share the same feelings I have for the lifestyle and the fashion and I couldn't imagine my life without them!

What is the biggest obstacle you have encountered:  My biggest obstacle to date has actually been my shyness!  I used to be incredibly shy and wasn't ever able to market myself well, because I'm not one to talk about myself.  I've been able to get much better at this, but it's still a work in progress! 

What is something you thought was going to be hard, but turned out to be simple, inregards to your business:  I honestly thought it would be most difficult to juggle my business, kids, and maintain a healthy loving relationship with my husband.  But it's actually become the one thing I never worry about!  I involve my husband in a lot of aspects of my business, which he enjoys.  It gives us a lot more time together and makes him feel special to help out :-)

What has been your biggest success to date:  I consider my biggest success to be waking up in the morning to a message in my inbox from a client, telling me how well my clothes fit her and how she feels so pretty!!

Do you have any big plans/ideas/launches planned for 2015:  my dream would be to create a collection to display on the runway at Viva, but I'm unsure how to go about it!  I will be constantly adding to my available clothing items, creating more designs to chose from!





What would you like to share with COAST readers about your company/business?  I'd like to share that we are always open to new ideas, requests, and are always happy to accept a challenge!

Lastly, what is the advice you would give to someone looking to start a company or business similar to yours: I would tell someone, go for it!  It's soooo much better to work hard for something you love than work hard for something you don't!



Use code COAST for 20% off your ready to wear Etsy purchase (exp 11/24/14)
a Rafflecopter giveaway

Sweet Taste of Freedom: Karloff Kouture





Karloff Kouture


I have a shop on etsy: Etsy.com/shop/KarloffKouture
A tumblr page in the works:  KarloffKouture.tumblr.com

 When did your business launch?
Around June of 2012, I opened up my shop on etsy.

What is your business about? What is it that you do/sell?
In my shop, I do a lot of Horror themed hair accessories, along with things revolving around the geek culture. I've focused a lot on Star Wars, as I'm a big fan, but I also reach out to the fandom universe, like Supernatural and Doctor Who.

What gave your the inspiration or motivation for your business?
Honestly, I have always been a firm believer in the DIY attitude. If I can do it myself, then I will. I just remember going through sites online and seeing so many overpriced items that weren't even of a good quality (not everywhere, mind you, there are PLENTY of shops that sell quality items at a decent price) and just thought to myself,"Damn, I could do that." It started out with just making things for myself, but I ended up getting so much positive feedback on my accessories that I figured,"Screw it, why not me too?"

Do you do this full time/part time?
I actually run my shop full time.



How has your life changed since starting your business?
Honestly, prior to starting Karloff Kouture, I had plenty of creative outlets, but none that received much recognition. Since opening up the shop, I have sold countless orders to women all over the US and all over the world, for that matter. When I would receive feedback and photos of people wearing my merchandise and being so happy with what I made for them, it almost gave me a sense of accomplishment. It drives me to do better.

What is the biggest obstacle you have encountered?
Standing out from the crowd was a bit of a struggle at first. You go through the pages on etsy and there are countless shops making hair accessories. In the beginning, I was discouraged thinking my shop would just be white noise amongst the sea of shops on the site, but over time and thanks to tumblr (I had an account prior to the one I just started), I had a lot of support and exposure and my shop did very well after a while.

What is something you thought was going to be hard, but turned out to be simple, in regards to your business?
In my shop, I mostly make Made To Order products, and I was worried that it would be a bit overwhelming in the beginning. I work incredibly well under pressure, so it ended up being a breeze for me.

What has been your biggest success to date?
Other than breaking the 400th order mark on my shop, I haven't really had anything major happen yet. I would like to start working with models to wear my accessories in shoots, though.

Do you have any big plans/ideas/launches planned for 2015?
I am currently working on a new line of items to come out this year! Hair accessories, purses, and a lot of DIY punk and Psychobilly vests. I also have some ideas in the air regarding my place in the Body Positivity community, and I will be bringing my logos and message to the shop as well. And finally, I will also be listing certain hair accessories that when purchased, all proceeds will be donated to The Joyful Heart Foundation.

What would you like to share with COAST readers about your company/business?
I'd like to express my thanks to anyone reading that has supported my shop in the past, for one. You guys helped turn something I love into more than I could have ever hoped for. This shop is so much more than just making money to me, it's also helped me meet so many wonderful people.

Lastly, what is the advice you would give to someone looking to start a company or business similar to yours?
My advice would be to put your heart and soul into what you make. Let your imagination run wild and create something beautiful. Even if you're discouraged, never give up on doing what you love. It's a long road ahead of you, but once you find yourself where you need to be, you'll look back on all of the hard work you've put in and it will be so worth it. When it hits you that people around the world are happy with what you've made, what you've put so much effort into, it will make the struggle worthwhile. And lastly, take pride in what you do and don't ever let anyone cause you to second guess yourself.

COUPON/DISCOUNT CODES FOR COAST READERS:
FREESHIP13 gets Free US shipping on orders of $25 or more.
FLASH13 for 13% off orders of $10.
My Star Wars items are a BOGO item right now, where you buy two and get a surprise Star Wars bow free.




Weddingway Bridesmaid Post

Gothic Noir Bridesmaid

Gothic Noir Bridesmaid by katty-de-lux featuring black eye makeup


I was contacted by Weddington Way  and for the month of October, we would like to honor Bridal Fashion Week by virtually hosting our very own October Style Challenge here at Weddington Way!  The look that I put together was inspired by an evening wedding, featuring the autumnal tone of Oxblood.  

To me, an evening wedding means black tie affair with tons of drama in the design.  Be sure to visit the website to check out all the styles of dresses they offer, most of which not only would serve as a bridal party dress, but homecoming or prom, as well. Find a wonderful selection of dresses here.